Ideas
Here we'll share thoughts on our creative process, drop some tips on techniques, and show some behind-the-scenes on projects we're working on. In the immortal words of Master Yoda, "Always pass on what you have learned".
Question. Hypothesis. Procedure. Data. Result. Conclusion. This doesn't just relate to science fair activities or lab research: it represents an increasing of clarity, or a gain of resolution on a given topic.
Throughout 2017, we used our desktops and local media server to power through dozens of video projects. Some involved more intensive 2D and 3D animation, others involved light or heavy editing with either tens of gigabytes or multiple terabytes of data...
When shooting in a location where controlled lighting is out of the question, it can be tricky to find a white balance setting that neutralizes all of the different types of ambient light at play...
My go-to technique for framing two cameras is quite simple: one angle includes hand motions and the other angle does not. Taking control of this often overlooked detail became...
Once we had a name for the company, it was time to come up with the main parts of our visual identity: our logo, fonts, and colors that set us apart.